1. Overview
Lyv Brands LLC is committed to protecting your privacy. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from lyvfully.com. It also explains your rights and how to exercise them.
Geographic Scope: Lyv Brands LLC only collects and processes data from consumers in the United States. We do not market or sell our products to individuals located outside these regions and our services are not intended for international audiences.
2. What We Collect
We collect the following types of personal data:
| Data Category | Information Collected | Collection Method |
|---|---|---|
| Identity & Contact | Name, phone number, email address, mailing and billing address | Forms, checkout, account creation |
| Account Data | Login credentials, preferences, purchase history | Account management, order history |
| Device Information | IP address, browser type, operating system, geolocation | Automatic collection via cookies |
| SMS Consent Data | Phone number, consent timestamps, IP address, carrier info | Opt-in forms, compliance logging |
| Marketing Data | Open rates, click-throughs, unsubscribes, engagement metrics | Email and SMS tracking |
3. How We Use the Information
We may use your information to:
- Process and fulfill your orders
- Send order updates and confirmations
- Deliver marketing emails and SMS messages (if consented)
- Offer personalized product recommendations
- Provide educational content about health and supplements
- Improve website content and usability
- Respond to inquiries or customer service requests
- Conduct quality assurance and customer satisfaction surveys
- Comply with legal and regulatory obligations
- Detect and prevent fraud
4. SMS/Phone Number Privacy
Comprehensive SMS Data Handling:
- Collection: Phone numbers, consent timestamps, IP addresses, carrier information, device data
- Usage: Order notifications, promotional offers, customer service, educational content about health and wellness
- Retention: Active subscriber data while subscribed; opt-out data retained indefinitely for compliance purposes
- Sharing: Only with authorized SMS service providers (HighLevel, Twilio, etc.) under strict data protection agreements
- Security: Encrypted storage and transmission of all phone number data
- Rights: View, correct, or delete SMS data upon request (subject to compliance requirements)
- International: Service limited to US and Canadian phone numbers only
Specific SMS data practices:
- We use your phone number to send text messages related to orders and promotions
- We track delivery status and message interactions for service improvement
- Opt-out preferences are stored indefinitely for compliance with telecommunications regulations
- SMS messages are sent only to U.S. and Canadian numbers
- Message frequency and content are tracked for regulatory compliance
4A. SMS Service Providers
We use third-party services to deliver text messages, including but not limited to:
- HighLevel: CRM and messaging platform
- Twilio: SMS delivery service
- Carrier aggregation services: For network delivery
These providers are contractually required to:
- Use data only for providing SMS services to us
- Implement appropriate security measures
- Comply with applicable privacy and telecommunications laws
- Not use your data for their own marketing purposes
- Delete data upon contract termination as required by law
5. Cookies and Tracking Technologies
We use cookies, pixels, and similar technologies to:
- Analyze website traffic and user behavior
- Remember your preferences and settings
- Serve personalized content and product recommendations
- Retarget visitors using platforms such as Google Ads and Facebook Ads
- Track the effectiveness of our marketing campaigns
- Improve website performance and user experience
You may manage cookie preferences through your browser settings. Some cookies are essential for the functionality of our site and cannot be disabled. Our site does not currently respond to “Do Not Track” signals from web browsers.
We use first-party and third-party cookies to:
- Analyze site traffic and user engagement patterns
- Store user preferences and shopping cart contents
- Retarget ads via Facebook and Google advertising platforms
- Monitor ad performance and ROI
Note that disabling cookies may affect your user experience and some website functionality.
6. Sharing and Disclosure
- Service Providers: Vendors assisting in order fulfillment and payment processing
- Communication Platforms: SMS/email providers such as Twilio, HighLevel, and Mailchimp
- Analytics Platforms: Google Analytics, Facebook Analytics (in anonymized form)
- Payment Processors: Secure payment processing partners
- Shipping Partners: For order fulfillment and delivery
- Legal Requirements: Government agencies or law enforcement, if required by law
- Business Transfers: In case of merger, acquisition, or sale of business assets
All third-party partners are bound by strict data protection agreements and may only use your data for the specific services they provide to us.
We do not market, ship, or sell products to individuals outside the United States. Any data collected is processed in accordance with U.S. law.
7. Data Retention
| Data Type | Retention Period | Reason |
|---|---|---|
| Customer Purchase Data | Up to 7 years | Legal/tax purposes, warranty support |
| SMS Opt-in/Opt-out Logs | Indefinitely | Regulatory compliance requirements |
| Email Subscribers | 24 months after inactivity | Marketing effectiveness, list hygiene |
| Website Analytics | Anonymized – indefinitely | Business insights and improvements |
| Customer Service Records | 3 years | Quality assurance, dispute resolution |
8. Your Rights
California Consumer Privacy Act (CCPA) Rights
California residents have the following rights:
- Right to Know: What personal information we collect and how we use it
- Right to Access: Request access to your personal information
- Right to Delete: Request deletion of your personal information
- Right to Opt-Out: Opt out of the sale or sharing of personal information (Note: We do not sell personal information)
- Right to Correct: Request correction of inaccurate information
- Right to Limit: Limit the use of sensitive personal information
- Right to Non-Discrimination: Not receive discriminatory treatment for exercising your privacy rights
General Privacy Rights
All users have the right to:
- Access your personal data
- Correct or delete inaccurate information
- Opt out of marketing at any time
- Request a copy of your data in portable format
- Withdraw consent for SMS communications
- Request information about data sharing practices
To exercise these rights, email us at privacy@lyvfully.com. We may verify your identity before processing your request and will respond within 30 days.
9. Data Security
We implement a range of technical and organizational security measures to protect your data:
Technical Safeguards:
- SSL encryption for all data transmitted to and from our website
- Encrypted storage of sensitive data such as payment and SMS logs
- Role-based access controls for staff and vendors
- Multi-factor authentication on sensitive systems
- Regular data security audits and vulnerability assessments
- Automated security monitoring and incident response procedures
- Secure data backup and disaster recovery protocols
- Network firewalls and intrusion detection systems
9A. Data Breach Notification
In the event of a data breach affecting your personal information, we will notify you and applicable authorities within 72 hours of becoming aware of the breach, in compliance with applicable data protection laws. Our incident response plan includes:
- Immediate containment and assessment of the breach
- Notification to affected customers via email or direct communication
- Coordination with law enforcement and regulatory authorities as required
- Implementation of additional safeguards to prevent future incidents
- Ongoing monitoring and support for affected customers
10. Children’s Privacy
COPPA Compliance
Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 without verifiable parental consent. If we discover that we have inadvertently collected data from a child under 13, we will promptly delete it.
In accordance with California law, we do not knowingly collect or share personal information from minors aged 13 to 15 without their affirmative authorization. Parents or guardians who believe their child has submitted personal information may contact us at aeva@lyvfully.com to request deletion.
Health Supplement Safety for Minors
Our health and vitamin supplements are intended for adults 18 years and older. We do not market or sell products to minors, and all product information includes appropriate age restrictions and safety warnings.
11. International Data Transfers
We do not market or ship products outside the United States. If you are accessing this website from outside the U.S., please be aware that any information you provide will be transferred to servers within the U.S. and governed under U.S. law.
12. Health Information and Supplements
Health Data Handling
As a health supplement company, we may collect health-related information including:
- Health goals and wellness objectives shared voluntarily
- Product preferences and supplement usage patterns
- Customer feedback about product effectiveness
- General health and fitness interests for personalization
Important: We do not collect protected health information (PHI) under HIPAA. Any health information shared is voluntary and used only for product recommendations and customer service. We encourage all customers to consult healthcare providers before starting any supplement regimen.
13. Marketing and Communications Preferences
You can control your communication preferences at any time:
| Communication Type | How to Opt-Out | Processing Time |
|---|---|---|
| Email Marketing | Click unsubscribe link or email aeva@lyvfully.com | 24-48 hours |
| SMS Marketing | Reply STOP to any message | Immediate |
| All Communications | Email aeva@lyvfully.com | 5-10 business days |
| Postal Mail | Email aeva@lyvfully.com with request | 2-4 weeks |
Note: Even if you opt out of marketing communications, we may still send transactional messages related to your orders, account, and important service updates.
14. Cookies and Tracking Opt-Out
You can opt out of targeted advertising and tracking by:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Digital Advertising Alliance: http://optout.aboutads.info/
- Google Analytics: https://tools.google.com/dlpage/gaoptout
15. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices, legal requirements, or business operations. When we make changes:
- We will post the updated policy on this page
- We will update the “Last Updated” date at the top
- For significant changes, we will notify you via email or prominent website notice
- Changes become effective immediately upon posting unless otherwise specified
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
16. Third-Party Services
Our website may integrate with third-party services that have their own privacy policies:
Payment Processors:
- PayPal/Braintree: Privacy Policy
- Authorize.net: Privacy Policy
Analytics and Marketing:
- Google Analytics: Privacy Policy
- Facebook Pixel: Privacy Policy
We encourage you to review the privacy policies of these third-party services as they govern their collection and use of your information.
17. California “Shine the Light” Law
California residents may request information about our disclosure of personal information to third parties for their direct marketing purposes. Since we do not share personal information with third parties for their direct marketing purposes, we are not required to provide this information. However, if you have questions, you may contact us at aeva@lyvfully.com.
18. Contact Us
Privacy Questions and Requests
For questions about this Privacy Policy, to exercise your privacy rights, or to report privacy concerns:
Legal Entity: Lyv Brands LLC, DBA Lyv. Wellness
Founder: Brian Turkovich
Address: 34231 Anise Drive, Murrieta, CA 92563
General Email: aeva@lyvfully.com
Privacy Contact: aeva@lyvfully.com
Phone: Available upon request for privacy matters
Response Times
- Privacy Rights Requests: 30 days maximum
- General Privacy Questions: 5-7 business days
- Data Breach Concerns: 24-48 hours
- SMS Opt-out Requests: Immediate
Your Privacy Matters
At Lyv Brands LLC, DBA Lyv. Wellness, we believe privacy is fundamental to trust. We are committed to transparency in our data practices and continuously improving our privacy protections. If you have any concerns or suggestions about our privacy practices, we encourage you to contact us.
This Privacy Policy was last updated on July 17, 2025.